Across multiple settings, screens are used in different ways. While hardware often looks identical, application depends on context. These differences emerge naturally. Movement patterns, attention spans, and workflow affect how content is consumed. Recognising contextual influence helps avoid mismatched deployments. Digital signage is most effective when it fits its environment. https://andrewdisplayreflections.thechapblog.com/38522412/understanding-digital-signage-adoption-patterns